Brief

This imaginary project aimed to celebrate nature through outdoor e-karting in the UK. The identity needed to portray the nature-focused aim of the brand, as well as a friendly feel which welcomed young adults to enjoy e-karting and the countryside.

Solution

The solution combines a modern, natural colour palette with a sport-focused feel. The logo uses the winding, loose style of karting tracks. This is also reflected in the overarching identity, which includes the iconic checkered curbing of race tracks.