Brief

The goal of this project was to create a clear and distinguishable brand identity for Newbury Racecourse, which tied together the individual racedays through one style. At the same time the new identity needed to modernise the company and bring a younger audience to the sport of horse racing.

Solution

The solution I found utilises the unique shape of Newbury Racourse’s course shape to unite the racedays and create a sleek identity. The branding update also included a bold typographic style and brighter colour code.