Brief

Create a visual identity for the on-site hotel and restaurant at the Newbury Racecourse. The designs must convey the horse-related themes of the course, whilst also creating a boutique, cosy atmosphere.

Solution

This identity uses the geometric shapes of traditional silk patterns: diamonds, dots and stripes. Each of these silk patterns convey the different areas of the company: hotel, restaurant and events. Alongside this, there are sketch-style illustrations to bring together the personal feel.